Creating And Growing Your Fitness Business

Just Got Easier...

 You want to build confidence in your coaching ability, change people's lives and have a rewarding career, but you're struggling to make it happen. Finally... here's a complete programme that makes it possible, while helping you achieve a successful and long-term fitness business you can be proud of!


Does any of this sound familiar? 

You lack the confidence to give your clients nutrition advice, and feel you don't really know what you're doing. 

You get frustrated when clients fail to follow your advice, yet feel stressed when they can't achieve the results you promised.

You struggle to get more clients and grow your business, despite constantly working, counting pennies and always worried about next months income.

If it does, then you already know what a minefield it can be trying to learn the knowledge to transform your business and life. 

That's why we created

The Exceed Masterclass

I was tired of hearing stories from ambitious trainers who wanted to improve their coaching and business, just like you, being left stuck and let down in their pursuit to achieving their goals, thanks to:

Typical personal trainer qualifications that don't provide you with the right information on effective, life-changing coaching...

False promises of a great fitness career and income, yet no education on running a successful business and how to get more clients...

Expensive courses that make big claims about making you be successful... even though the information isn't usable, actionable advice that will work with your clients...

Thankfully, that's all behind you!

By having Ru Anderson as your mentor, he will help you achieve your potential in the fitness industry...
The content was far superior from what I expected, yet it delivered in a way to easily take in and understand.

JOHN ROSS

Welcome to the programme that will transform your career.

Get all the knowledge and systems you need to change lives and build a rewarding career... all from one source. 


The Masterclass is a comprehensive education and mentorship programme designed exclusively for ambitious Fitness Professionals who want to become confident, industry-leading coaches. 

A Complete Coaching Education

Get instant access to all lessons:  step-by-step learning to ensure you can get results, change lives and coach anyone.

Get Direct Mentorship

Build confidence in your ability and have any question answered by working directly with Ru Anderson. 

Access Proven Systems

Access the resource library filled with coaching tools, cheat sheets, templates and programmes to use immediately.

Relationships That Matter

Work towards your goals in a supportive and friendly environment, while getting useful, encouraging advice. ​

Introducing the Exceed Masterclass:

Where every Fitness Professional  becomes an elite-level coach.

Monthly Membership 

All Member Benefits!

Normally £99 / per month

Special Offer: £75 / per month

Recurring payment - cancel anytime 

Hassle-free 30 day money back guarantee ​

Yearly Membership 

All Member Benefits!

Best Value - Equivalent of 2 months FREE!

Normally £990 / per year

Special Offer: £750

One-Off Payment

Hassle-free 30 day money back guarantee ​

New Member offer ends in: 

01
Days
07
Hours
45
Minutes
23
Seconds

This has given me the education and further passion to help my clients achieve their goals...
I've met and studied alongside some of the most inspiring coaches in the fitness industry.

LIBBY UPTON

Move from 'Fitness Trainer' to

'Trusted Expert'

Master the art and science of nutrition coaching to get the best results for every client you work with. 

Get instant access to our up-to-date, researched and tested nutrition course:

Elite Level Coaching

Conduct the 'perfect consultation', create bespoke nutrition plans and discover the proven coaching tools.

The Nutrition Fundamentals

The basics never fail to deliver results, and that's exactly what you will master to further enhance your knowledge. 

Modern Nutrition Protocols

Being up-to-date is critical, so we will delve into the most popular diets you need to know about. Here we chat Paleo, fasting and carb cycling techniques.

Advanced Nutrition Protocols

Gain the confidence to coach even the most demanding of clients. We chat Ketogenic, Detox, Elimination and Metabolic repair diets.

Specific Needs Nutrition

Become competent in working with any type of client and learn how to assess their problems. We chat plant based diets, eating disorders and autoimmune diseases.

Lifestyle Management

Learn how to make great nutrition a lifestyle and not just a quick-fix approach. You'll learn the role of sleep, the benefits to weight training and stress management.

Digestive System & Gut Health

Learn the  4 'R's' protocol that is a step-by-step and proven system to bulletproofing your clients digestive system.

Supplementation

Become totally confident in matching the most effective and proven supplements to your clients goals and problems. 

Nutrition & The Human Body

Understand how nutrition and lifestyle choices affect your clients on a cellular level.

Sports Programming

Learn how to programme nutrition for clients who are undertaking any sport or activity.

You'll also learn how to:

  • Assess new clients and set initial expectations 
  • Monitor progress and improve compliance 
  • Make evidence-based decisions 
  • Create personal and tailored programmes
  • Make the best adjustments for clients
  • Stay up-to-date with latest research 
  • Keep clients on-track and motivated 
I have already applied a lot of the information to my own clients and we have all reaped huge benefits...
It's enjoyable and explained in a manner that makes it easy to digest and understand. 

KEV KOTECHA

Get instant access to elite-level coaching education.

Monthly Membership 

All Member Benefits!

Normally £99 / per month

Special Offer: £75 / per month

Recurring payment - cancel anytime 

Hassle-free 30 day money back guarantee ​

Yearly Membership 

All Member Benefits!

Best Value - Equivalent of 2 months FREE!

Normally £990 / per year

Special Offer: £750

One-Off Payment

Hassle-free 30 day money back guarantee ​

New Member offer ends in: 

01
Days
07
Hours
44
Minutes
55
Seconds

I'm armed with an education I can use forever...
Signing up has been the best thing I have ever done. It has totally changed my outlook on nutrition and coaching.  

TRACEY LAWSON

Quickly grow your fitness business 

Learn how to help more people and start turning your passion into profit. 

Create your dream fitness business. You'll discover the essential strategies necessary for the achievement of a successful fitness business, while learning how to create new clients from people who never knew you existed. 

Plan Your Dream Business

Plan, develop and build your own perfect business idea using our proven and tested roadmap to success.

Quickly Build Your Business

Discover the technology and systems to quickly build your fitness business while saving you hours of work every day. 

Sell More & Get Better Clients

Learn the important process known as a ‘sales funnel’ which can create awareness of what you do, improve engagement and increase clients.

Discover Effective Marketing

Effective marketing strategies are the most important thing to your business, so learn how to run quick, affordable and effective campaigns.

You'll also learn how to:

  • Build a professional identity  
  • Improve your monthly income  
  • Have more time off 
  • Harness your existing skills
  • Be successful online 
  • Build a rewarding career 
Ru was invaluable to me in passing on the benefits of his experience...
...by providing clarity for me in developing a strategy for building my business.

NEIL ELBOURNE

Take Years Off Your Learning Curve And Start Excelling Your Coaching Business Today!

Monthly Membership 

All Member Benefits!

Normally £99 / per month

Special Offer: £75 / per month

Recurring payment - cancel anytime 

Hassle-free 30 day money back guarantee ​

Yearly Membership 

All Member Benefits!

Best Value - Equivalent of 2 months FREE!

Normally £990 / per year

Special Offer: £750

One-Off Payment

Hassle-free 30 day money back guarantee ​

New Member offer ends in: 

01
Days
07
Hours
44
Minutes
49
Seconds

I'm now very confident I have a strong business model that can grow massively...
If you've got that passion to learn more, don't hesitate to sign up. You too could finish it with a new career and new friends. 

TRACEY GRAVESTOCK 

Bonus: The resource library

Get instant access to tools and resources that you can use immediately with  your clients. 

Business and Marketing Tools

Get all the tools you need to improve your coaching business.

Client Progress Templates

These are the most effective 10 resources to get clients the results they want.

Client Recipe Packs

 Receive a brand new recipe pack to keep your clients taste buds happy and cooking skills sharp.

Real Life Case Studies

Get direct access to real life case studies and learn the step-by-step  coaching processes used here at Exceed Nutrition. 

These resources will help you:

  • Understand and deliver complex information
  • Keep your clients motivated and interested 
  • Assess and evaluate your clients progress
  • Provide actionable information 
  • Communicate effectively 
  • Deal with coaching problems and obstacles 

Plus, Live Coaching Calls Every Single Month!


And A Little Bit About Me...

Ru is a ‘performance’ focused nutritionist, meaning he works with motivated people to be at their best.

Ru is the founder and owner of Exceed Nutrition which has become the ‘go-to’ online nutrition coaching website in just a few short years.

Ru is also a best-selling worldwide published author and wrote the High Performance Living Book. 

Ru has also toured the UK to deliver his invaluable ‘HPL’ nutrition seminar, while guest speaking at some of the biggest fitness events.

hey
Ru Anderson - BSc (HONS), Performance Nutritionist, Author, Speaker, Competitive Athlete, Owner of Exceed Nutrition

How would you like to get client results like this? I've taken everything I've studied and learnt through 10+ years of education and streamlined it into simple systems that you can have in your hands within seconds of joining.

I am now confident I can go out there and coach any type of client...
I enrolled with the hope that I could build myself into a leading nutrition coach - I must say, this course has helped me do exactly that

BLAIN YOUNIS 

You'll never lack support or accountability again! And your business and lifestyle will never be the same - Join Today!

Monthly Membership 

All Member Benefits!

Normally £99 / per month

Special Offer: £75 / per month

Recurring payment - cancel anytime 

Hassle-free 30 day money back guarantee ​

Yearly Membership 

All Member Benefits!

Best Value - Equivalent of 2 months FREE!

Normally £990 / per year

Special Offer: £750

One-Off Payment

Hassle-free 30 day money back guarantee ​

New Member offer ends in: 

01
Days
07
Hours
44
Minutes
43
Seconds

It offered me the exact service and education that I needed to become a better trainer...
 Once I enrolled I was blown away by the service I received.

PETE WOOLARD

Frequently Asked Questions

So, you have questions? Let me try to answer those for you...

I'm a new trainer and have just started to coach people with their exercise - is this right for me?

I'm an advanced trainer and I already get good results for my clients - is this right for me? 

Is the Masterclass just for personal trainers and fitness professionals?

What happens if I decide the Masterclass isn't right for me?

Can any knowledge level enrol?

Do I have to attend in-person lectures or events? 

Do I receive any national qualifications upon passing the courses ? 

Is there a minimum contract and how do I cancel? 

Is this just the same information found in your book or blog? 

If there is anything at all that you're not certain about, anything we haven't made clear; any concerns or questions then click on the chat icon located at the bottom right of the page and we'll help you out.

30 Day No Questions Asked

Money-Back Guarantee

When you join the Masterclass, you are fully protected by our 100%  Satisfaction-Guarantee. 

"We're so confident  that you'll find the Masterclass useful that you have 30 days to change your mind. We won't make you beg or invoke any silly rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss." 

It gave me the knowledge and confidence to apply it to my clients, while adding value to what I offer... 
I highly recommend this if you are looking to improve your knowledge, grow your business and help your clients get great results. 

JONATHAN SHIP

Set Yourself Apart As The Go-To Expert And Create Your Dream Fitness Business - Join Today!

Monthly Membership 

All Member Benefits!

Normally £99 / per month

Special Offer: £75 / per month

Recurring payment - cancel anytime 

Hassle-free 30 day money back guarantee ​

Yearly Membership 

All Member Benefits!

Best Value - Equivalent of 2 months FREE!

Normally £990 / per year

Special Offer: £750

One-Off Payment

Hassle-free 30 day money back guarantee ​

New Member offer ends in: 

01
Days
07
Hours
44
Minutes
38
Seconds

I wish I had completed this right back when I wanted to be a successful fitness professional... 
This was a game changer for me! I loved the materials and resources - I would recommend this to anyone. 

TONY WHITE