Transform Your Career

With The Exceed Masterclass

What happens when you become a Member?

  • You build confidence in your abilities as you have the skills to help any type of client.
  • You create more meaning by having the opportunity to impact more people with your expertise. 
  • You excel your career as you have the knowledge to earn a better income and take more time off. 

"I'm armed with an education I can use forever.

Joining the Masterclass has been the best thing I have ever done. It has totally changed my outlook on nutrition, coaching and business."

- Tracey Lawson (Personal Trainer)

What is the Exceed Masterclass? 

The Exceed Masterclass is a comprehensive education and mentorship programme designed exclusively for ambitious Fitness Professionals who want to become confident, industry leading coaches.

  • A complete education. No filler. No unnecessary modules, and no 'guru' strategies that look sexy on the surface, but do no nothing but overwhelm you and sabotage your business or client progress.
  • Proven Implementation Plans. Have a meticulous, step-by-step project plan that leaves nothing out and takes nothing for granted as you implement it. 
  • Get direct mentorship. Work closely with Ru Anderson to develop your dream  fitness business and have any question answered. 
  • Form relationships that matter. Rub shoulders with industry experts and work towards your goals in a supportive, friendly environment. Get useful, encouraging advice from your teammates. 
  • Learn how to coach. The 80/20 of what you need to do to be a confident and results-based coach that sets you apart from other experts. 
  • Tech made easy. Not only do I make it dead simple, but I take nothing for granted, and really go step-by-step to make sure you build your fitness business with ease. 

How it Works When You Join:

Get Direct Mentorship 

I get to know every member of the Masterclass so that you always get the help that you need. 

  • Create your own action log so that you can track your progress and have all the accountability you need
  • Receive invaluable guidance and support so that you can be confident you're on the right track to success
  • Get answers to any question to ensure you're never stuck longer than you have to 

Create Your Online Fitness Business 

Get access to everything you need to build your online fitness business with confidence and ease.

  • Leverage the simple (but powerful) validation strategies to uncover exactly what your niche is ready to invest in
  • Develop the skills and confidence needed to deliver the best results online in your niche 
  • Build your online programme quickly by knowing exactly what to include and provide clients for maximal impact and value
  • Complete handholding as you walk through every imaginable step needed to conceive and create your online business.

Study the Advanced Nutrition Course

Advance your nutrition knowledge and learn everything you need to know about the science of nutrition and the human body.

  • Conduct the 'perfect consultation' while discovering proven tools to communicate effectively 
  • Create personal & tailored programmes that are delivers in a clear & actionable way 
  • Become fully competent in applying advanced nutrition strategies for even the toughest of clients 
  • Stay up-to-date with the latest research and understand the science that supports your advice.  

Network with Ambitious Coaches

This is a serious group of ambitious trainers committed to building their online fitness businesses as efficiently and effectively as possible. 

  • Tap into the collective knowledge, experience and insight of hundreds of accomplished coaches
  • Quickly troubleshoot any little (or big) problem in a matter of minutes 
  • Get an extra set of eyes on anything that you create
  • Form valuable friendships (and partnerships) that can lead to big opportunities

Access Tools & Resources

Get full access to the Resource Centre filled with business tools, templates and programmes to use immediately.

  • Get my complete client consultation package that removes all of the guesswork with online clients 
  • Access my client progress templates that will save you a ton of creation time 
  • Download the most effective resources that will make running your coaching business feel effortless 

"By having Ru Anderson as your mentor, he will help you achieve your potential in the fitness industry.

The content was far superior from what I expected, yet it delivered in a way to easily take in and understand."

- John Ross (Nutrition Coach)


Here are answers to some frequently asked questions:

I'm a new trainer - is this right for me?

I'm an advanced trainer - is this right for me?

Is this just for personal trainers? 

What happens if I decide the Masterclass isn't for me?

Can any knowledge level enrol?

Do I receive any national qualification upon passing?

Do I have to attend in-person lectures or events?

Is there a minimum contract and how do I cancel?

The Exceed Masterclass is by invitation only