The Exceed Nutrition Coaching Programme - Exceed Nutrition - Online Nutrition Coaching and Education

Achieving Your Ideal Body & Health Just Got Easier

With Exceed Nutrition

Introducing our most effective online coaching programme for men and women:

  • Learn how to look and feel your best ever...for life. 
  • A clear, actionable programme - one based on simple daily practices that will create sustainable results.
  • Create a lifestyle around healthy eating and living - one that's enjoyable, varied and balanced.

Does Any of This Sound Familiar? 

It never feels like a long-term solution when you do try to eat healthier, so before you know it you end up back at square one. 

You're feeling confused as to what is right for you, and what will really work quickly and effectively. 

You lack the motivation or consistency to improve your diet and lifestyle, even though you know it's something you must do. 

“If it does sound familiar, then you already know what a minefield it can be trying to get quality advice and support.”

We were tired of hearing stories from people like you. People who wanted to improve their body and health but were constantly left stuck or let down in their pursuit of achieving their goals. And that's why we created the Exceed Nutrition Coaching Programme.

Thankfully, if you join the Coaching Programme, that's all behind you:

Look Better 

Get a direct roadmap to healthy eating, one that will quickly improve your body and keep it looking its best. 

Feel Better

Create an enjoyable lifestyle around healthy eating while achieving a balance with your daily habits and exercise routines. 

Perform Better

Learn how healthy eating works for your unique body based on your nutritional level, daily activities and time available. 

I've achieved more in terms of improving my body, well-being and confidence in the last 6 months than I have in 10 years.

I've sung the praises of Exceed Nutrition to everyone who's remarked on my weight loss."

Chris Polin 
Former Client

What is the Exceed Coaching Programme? 

The Exceed Nutrition Coaching Programme is our most effective online system for men and women who want a proven process to look and feel their best...for life.

  • 6 months of proven and effective nutrition strategies. Build a strong foundation of simple daily practices that you can use anywhere, anytime...forever. 
  • Expert group coaching. Receive the best advice on how to tailor the information you use to make it personal to your unique requirements. 
  • Lifestyle friendly exercise plans. Designed for every skill-level and for the time you have available. Learn to exercise smarter so that you can save more time.
  • Built-in accountability. Chart every step of your progress and track the most important stats long the way. Use our coaching app for daily accountability. 
  • Form relationships that matter. Join a community of like-minded people and work towards your goals in a supportive, friendly environment. 
  • Guaranteed Results. If you don't feel the Coaching Programme is right for you in your first 30 days, we will give you your money back. No questions asked. 

How it Works When You Join:

Get Started by Telling us About You 

We get to know every member of the programme to ensure you get the help you need.

Your first step is to tell us about you and what you'd like to achieve by being a member of the Coaching Programme. This ensures we can provide you with the invaluable guidance and support needed to get you onto the right programme and get started with ease. 

Join our Most Sustainable, Easy-to-Begin Nutrition System

This isn't another diet programme with strict rules, deprivation or restriction. Instead as a group, we will work on small, daily process goals, so that over time they will lead to big results.  

  • Follow our simple and sustainable nutrition practices and you will have all the structure and consistency you need. 
  • Quickly personalise every nutrition practice so that it fits perfectly into your life.

Exercise Smarter with an Effective Workout Plan

We've created lifestyle friendly exercise plans that fit your skill level and schedule. 

Whether you have 60 minutes or only 10 minutes available, we have the right plan for you to follow that day. With options you can do at the gym, at home or while travelling. 

Get Personal Help from People Who Care

This coaching programme isn't merely something you follow; it's something you're a part of.

Our community is somewhere you feel comfortable, can connect with others and ask questions you really want to ask - to the people who know and to the people who can really relate. 

You are never alone, and nobody gets left behind. 

Chat Privately with an Exceed Nutrition Coach

If you'd like more help then you can purchase time with an Exceed Nutrition coach. 

At just £49 for a private 30 minute coaching session, you can reach out to us personally anytime you wish. If you don't need this, there's no extra cost.   

I feel so much better, more capable, stronger inside and out... I finally feel in control.

As soon as I started exercising and eating better, that's when things really started to change for me."

Jade Elliot 
Former Client

I have never had so much energy and my body has transformed too.

This showed me what is important and what is not, and most of all explaining why we implemented certain things."

Marty Convery 
Former Client

I am the fittest and healthiest I have been, but most importantly I am the happiest.

The results are that I have lost a stone and a half, and dropped 2 dress sizes."

Rita Yeung 
Former Client

Is It Right For You...

At Exceed Nutrition we do things differently.

  • The Exceed Coaching Programme IS for you if:
  • You want to improve your body and your overall health. The Exceed Coaching Programme has been created to help you finally achieve your ideal body while improving your health. If you want to lose weight, feel fitter, get stronger or boost your energy, we will provide you with all the systems and tools to make that happen. This programme is about you getting results.
  • You want to focus on your diet. At Exceed Nutrition we know the 'secret' to changing your body and health is through a sustainable and balanced whole-food diet. So that's what we show you how to achieve. Our nutrition system is our most effective process for providing you with a structured programme while keeping you accountable to it, no matter what life might throw at you. 
  • You're willing to commit to 6 months of coaching. Follow our system for 6 months and you will have achieved more than you had ever thought possible. After 10+ years of coaching thousands of people, we've learnt that this is the perfect amount of time to learn, develop and sustain long lasting changes. 
  • You're a busy person who wants a simple process while saving you time. We know eating healthily and exercising consistently takes time and effort. So that's why we've created our coaching system to help those with hectic work schedules or busy lifestyles. We'll show you quick and easy ways to simplify things and focus within the time you can commit to making big changes. 
  • You've tried other fitness programmes and diet plans before, but failed to see the results you wanted. At Exceed Nutrition we've watched all the popular fitness gimmicks and fad diets come and go. That's because we do things differently. We help you focus on small, daily practices that in time lead to big results. You'll learn simple yet effective nutrition strategies, plus when and how to use them. 

  • The Exceed Coaching Programme IS NOT for you if:
  • You want a personal coach who will create bespoke plans and programmes for you. The Exceed Coaching Programme is for people who want to follow our proven nutrition and exercise system. We've been applying this system to thousands of people for years now, testing it, tweaking it, and modifying it until we had a set programme that could guarantee results in any person who uses it faithfully. Of course we will show you how to personalise our system so it fits perfectly with your lifestyle. 
  • You don't want to work in a group environment and share ideas. We've discovered that people rarely change themselves, yet communities change people every day. There are so many benefits to providing this support in a group environment that we made the Coaching Programme entirely group based. Of course you can decide to work privately with our expert coaches at a time and budget that suits you. 
  • You're not willing to commit to 6 months of coaching. If 6 months of coaching is not for you, then that's a perfectly good reason not to sign up. We've developed a structured and set programme that helps you achieve long-term consistency towards reaching your goals. From our experience, 6 months is the perfect amount of time to significantly change your body, improve your health and learn all the tools to keep it that way. 
  • You're an athlete or a competitor. If you consider yourself advanced with your nutrition and are more interested in refining your own diet, then this programme may not be right for you. Some of our clients are just getting started with improving their diet, and don't need customisation information just yet. So in this programme we will outline the fundamentals first and leave the individualisation for when it's needed.  
  • You need more support with exercise than nutrition. The Exceed Coaching Programme provides you with effective exercise programmes based on your ability and goals. You will find a complete library of 'how to' exercise videos to improve your technique and confidence. However this is primarily a nutrition coaching programme and that is our main focus with you. 

Ready for a change?

We're currently accepting new clients into our Coaching Programme and you can get started right now.

If you take the first step, we'll take care of the rest.

Make the commitment to start and we'll provide you a direct roadmap to healthy eating, one that will kick-start sustainable habits, while quickly taking you to your ideal body and health. 

Our guarantee to you: take just one step to join today and if you feel this Coaching Programme isn't right for you in any way within the first 30 days, we'll refund every penny to you. It's that simple.

Look and Feel Your Best with The Exceed Nutrition Coaching Programme

Click the button below to join now and get started with our Coaching Programme.

Exceed Nutrition brings out the best of you and is dedicated to helping you achieve the results you want.

The coaching programme provided me with great structure and knowledge, yet I never felt overwhelmed at any time."

Lola Adebowale 
Former Client

Ru was always there, happy to answer my questions, offering encouragement and advice."

I not only got some absolutely fantastic results in a short space of time I equally had a blast doing it."

Edward Fox 
Former Client

Everything was broken down into simple and effective plans.

Exceed Nutrition has helped me to get back on track and has gave me the confidence I needed to get back to my active lifestyle without feeling like it is a chore."

Jade Robinson 
Former Client

Meet the Programme Creator

Our Coaching Programme is everything we've studied and learnt through 10+ years of coaching and streamlined it into a simple system that you can start within seconds of joining.

Ru Anderson

BSc (HONS), Founder of Exceed Nutrition  

Ru Anderson is a performance nutritionist who works with motivated clients to look, feel and perform at their best. Ru is the founder of Exceed Nutrition which has become the 'go-to' online nutrition coaching website in just a few short years. Ru is also a best-selling worldwide published author and speaks at some of the biggest fitness events. 

As Featured In

Take the first step and join today

  • 6 Months Coaching
  • Sustainable Nutrition System
  • Effective Exercise Plans
  • Look & Feel Your Best

Start now for just:

This is an affordable coaching programme that costs a fraction of 1-1 coaching or personal training. Minimum 6 months coaching programme.

Make the Commitment to Get in Shape

Click the button below to join now and get started with our Coaching Programme.

Personal Coaching

6 Month Programme


(Then £195/mo for 5 months)

Group Coaching

6 Month Programme


(Then £75/mo for 5 months)

30 Day No Questions Asked Money-Back Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't believe the Coaching Programme is right for you or that it can't help you change your body or eating habits, just let us know and we'll send you a prompt refund.

"We're so confident that the Coaching Programme will work for you - just like it has for thousands of others - that you have 30 days to change your mind. We won't make you beg or invoke any silly rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss."


Here are answers to some frequently asked questions:

What exactly is the Exceed Nutrition Coaching Programme?

Who are you and what qualifies you to coach?

What makes this Coaching Programme different?

When can I expect results?

How is this different to personal training or 1-1 coaching?

Is there a Guarantee?

Why should I start now?

Do I need a gym membership for the programmes?