4 Key Principles To Boost Your Fitness Website

Click the play button above for the full training video: 4 Key Principles To Boost Your Fitness Website

If you want to make a great impression with your site visitors, there's 4 key principles to get right, that will boost your fitness website. In this video I break down what they are and how to get them right each and every time. 

1. Layout

A primary goal in building a fitness website is to ensure it is user friendly. The layout should be easy to follow and navigate around. It’s important to not cram your site full of pictures, content and graphics. There should be ample amounts of space given to each element to show your audience what you want them to see and pay attention to.

You can use Pearsonifields Golden Ratio Typography Calculator here too, and this will show you great typography for your website by entering your current font size and content width. http://www.pearsonified.com/typography/

2. Colour

Your fitness website will need a colour scheme, and this should ideally be linked to your branding and logo. Each colour should compliment another and be pleasing to your audience.

You can use Adobe Kuler here, as this will show help you easily create great colour combinations. https://kuler.adobe.com/create/color-wheel/

3. Font

You should find 2-3 fonts that you will use on your fitness website. Fonts should be limited to conventional types to convey sense of authority and professionalism. It should also be limited in the use of decoration or comic based fronts. You could use a different font for headings, sub headings and main copy.

This site will help you with all things topography - http://www.kaikkonendesign.fi/typography/

4. Images and graphics

A complete fitness website will need a number of images, but it’s important to know why you are using them and the result they will have on your visitors. 

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