Our System - Exceed Nutrition

HPL Group Coaching Programme

Look, Feel and Perform Your Best

An online coaching programme that helps transform your body and health by providing proven and effective programmes, along with unlimited coaching from experts. 

Right now, no matter what shape you are in, your body is an amazing machine. But it has the potential to be even better. And knowing how to take care of that body is the most important information you can learn. Ever.

It’s important to develop the fittest, healthiest, strongest and most powerful body you possibly can. You must learn how to listen and respond to its demands if you are to be your best.

But you can’t do that if you don’t know how. And that's exactly why this group coaching programme was created - to help you finally achieve your ideal body and improve your health. 

What do you get?

  • Nutrition, training and lifestyle coaching for someone who wants to look, feel and perform their best.
  • Clear and actionable programmes that have been created specifically to achieve your goals and fit in with your lifestyle.
  • Expert support to provide all the guidance and accountability you will need.
  • A dedicated online coaching platform to provide you with the best results from wherever, whenever and however you want. 
  • A supportive community of committed like minded people who want to achieve exactly the same as you. 

Sounds good? Then read on to find out exactly why this course really is unlike any other coaching programme out there...


Welcome to High Performance Living

Rapidly fine tune your powerful body so it looks, feels and performs the way you have always wanted it to. 

Training and nutrition are not just words: they are tools. 

Once you learn how to match the correct proven tools to your unique body, something amazing starts to happen: you discover that you can succeed in achieving your goals and have a body that looks at its best. 

This coaching community isn’t about diets, quick-fixes or transformation challenges.

Instead it’s about providing you the correct training and nutrition tools that work for your body, and providing all the support you need to get results with them.

What can you look forward to?

You'll quickly improve your body, whether your goal is fat loss, muscle gain or to generally look great naked.

It's maintainable, not just a quick fix, and you'll enjoy balance in your life.

You'll feel healthy and energised. 

Your body becomes boundless and you'll see and experience the world in ways that you couldn't previously. 

You'll perform at your best. 

No matter what sport, hobby or general activities you get up to, you will be able to complete them to your maximum ability. 


Meet Your Coach

Receive coaching and expert guidance from performance nutritionist Ru Anderson. 

Ru is a former 'fat guy' turned nutritionist. 

Ru is the founder and owner of Exceed Nutrition which has become the industry’s ‘go-to’ online nutrition coaching website.

Using this platform, Ru and his team coach their members through the fundamentals of achieving the body and health they’ve always wanted, with nutrition being the cornerstone.

Oh - and they are also about to make you more awesome. Let’s not forget that bit.


About the Programme

 Receive full access to our most effective programmes and coaching community, to create a clear and actionable environment for results.

We replace the bland and repetitive meal plans, complicated and timely training programmes with a complete system focused on:

  • ​Helping you eat better
  • Teaching you how to exercise smarter
  • How to sleep more and stress less
  • Achieve balance with your healthy routines and habits
  • Ditch the diets and improve your relationship with food
  • Create a lifestyle around healthy living and eating

How does it work?

Nutrition, Exercise & Lifestyle Coaching

Get direct help from Ru Anderson and others who are the best in their fields. 

Clear & Actionable Programmes 

Instant access to our most effective and proven programmes designed to progress you faster towards any goal. 

Interactive Course

Delivered via our private website and live webinars, you'll gain access to a wealth of valuable information and resources to help you.

Dedicated Online Platform 

All of the coaching programme operates on the online platform - and it works great!

Supportive Community

This will become your new hub, to learn from, help others, be looked out for and provide encouragement along the way. ​

Who is it for?

This coaching programme is ideal if you are currently experiencing any of the following:

  • If changing your body feels like an impossible task 
  • You are not seeing the results you expect
  • If you are suffering from information overload
  • If you are confused with what's right for you
  • If you can not stick to a healthy lifestyle for the long term
  • If you are tired of trying fad diets and gimmick supplements
  • If you are already getting results but want to boost your progress
  • If you want direct forum access to Ru Anderson ​

What type of results can I expect?

You can check out some of our results by watching the quick video below: 


Richard Troupe HPL Member

"Make no mistakes: this isn’t a ‘one size fits all’ diet and exercise plan… this is an adaptive, enjoyable and successful methodology that improves not only your body, but also your overall mental and physical health."

Lola Adebowale HPL Member

"The coaching programme provided me with great structure and knowledge, yet I never felt overwhelmed at any time. Exceed Nutrition brings the best out of you and is dedicated to helping you achieve the results you are after."

"...Ru was always there for any advice with regards to my diet or training."

"...I am the fittest I have been in a long, long time but most importantly I am the happiest."

"...Ru has really helped educate me on how to listen to my body"

"...I would not hesitate to tell anyone who is serious about changing their body to contact them"

How do I get started? 

The HPL coaching programme is currently open for new members.

Get access now and you'll receive a one-time special offer price below:

 Normal price: £39.95

Current price: A pay monthly price of £29.95 

Or save 30% with a recurring 12 month membership of £240 (best option)

Note: There's no hidden fees, contracts, cancellation charges or anything I personally wouldn't like in a membership - it's exactly what it says on the tin. 

To start your coaching, click one of the buttons below that suits you best. Once you click on this button, you'll be taken to a check-out page to enter your information. Fill out the form and click 'Start my coaching.' 

Once complete, you'll gain instant access to all of the programmes, resources, community and expert coaching. 

I look forward to working with you,

Ru ​Anderson


Frequently asked questions

Q: I'm a total beginner to good nutrition and training - will this still work for me? 

Absolutely, we have created programmes that are suitable for those new to exercising and improving their nutrition.  We also have resources and 'how to' videos for everything. 

Q: I've got the basics down and need some help fine tuning what I already do - is this right for me? 

For sure. Along with full access to our advanced programmes, you can also get guidance from Ru Anderson to tailor this information to you. 

Q: Is this programme just for fat loss?

Nope - this programme is for those who want to look, feel and perform their best. 

So if you need to lose some body fat, then that's what you can do. But if you want to gain some lean muscle mass, then you can focus on that instead.

Or perhaps you want to feel energised and confident every day, then we can show you the right steps to make that happen too. 

Want all of the above? No problem, we have a complete programme for every goal. 

Mark Wilkinson HPL Member

"In all honesty the whole process has been great and I can only thank Ru for his continued patience and help, I genuinely consider him a friend."

Q: What happens if I decide this coaching programme isn't right for me?

Then you can cancel at any time. 

Q: I already have my own personal trainer for exercise - can I still do this programme?

If you already have a trainer for exercise or training plans, then that's perfectly fine - that leaves you even more time to focus on your diet and lifestyle factors.

Q: I've followed diet plans before and found them very expensive and hard to follow - is this just the same thing?

Not at all - our coaching programme isn't about strict rules or diet plans that you must follow. Nor do you need expensive supplements or equipment. 

Instead we look at what is currently holding you back the most and then apply simple, realistic and effective strategies to resolve them. ​

Chris Polin HPL Member

"I can't thank you enough for your help, I've achieved more in terms of body composition, well-being and confidence in the last 6 months than I have in 10 years."

Q: I'm a busy person with a family and social life - does this programme stop me from having a life?

Nope, we actually want you to have a balanced routine and lifestyle when it comes to your nutrition and training. 

So our programmes will show you how to maximise this balance to not only achieve great results for you, but have fun in the process. ​

Q: Will I have to spend a lot of money on food and supplements?

Not at all - we don't recommend expensive supplements or 'special' foods to achieve your goals.

Q: Do I need a gym membership or special equipment for this programme?

A gym membership will provide you with more training variety and options, so it is recommended for fastest progress, but it's not essential.

Jade Robinson HPL Member

"I lost body fat and gained my confidence back. It wasn’t always easy but when you see the end results that’s when you know it was all worth it, and Exceed Nutrition was always there keeping me going!"

Q: I have some specific needs with my diet and know what I like and don't - will this still work for me?

If you follow a special diet already, such as Paleo, Intermittent fasting, Vegetarian, Atkins, Vegan etc, then you can continue to do so. 

Q: Is this just the same information found in your book and blog?

This isn't information that you will find anywhere else on our site or blog.

You'll gain full access to our latest programmes, live webinars, resources, community and coaches. You don't get that from any book or magazine.

Natalie Maddison HPL Member

"It was brilliant working with you and I can’t recommend you enough to others…..to be able to put up with me and help me achieve the results I did, you deserve a medal."

Are you ready to look, feel and perform your best?

Are you ready for a programme that you can count on to deliver fantastic results?

Then I would love to work with you, so get started now by becoming a member today.

Get access now and you'll receive a one time special offer price:

Normal price: £39.95

Current price: A pay monthly price of £29.95 

Or save 30% with a recurring 12 month membership of £240 (best option)

Remember, there's no hidden fees, contracts, cancellation charges or anything I personally wouldn't like in a membership - it's exactly what it says on the tin.