Attention: Health, Fitness & Wellness Coaches…
Revealed:
'The 5-Part Visibility System'
How Top coaches grow online without spending every spare hour on social
Finally Look, Sound, and Sell Like a Real Coach Online
Joris Telbois We just sold 1400 of our recipe books and made €56,000 in sales. Thanks Ru Anderson.
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James Stice Made $50,000 with my recipe resources, thank you Exceed Nutrition... My co-author!
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Discover how smart coaches stay visible and sign clients without burning out...
From: Ru Anderson
In Sunny Barcelona, Spain 
Coach—this might sound simple, but it’s working better than almost anything I’ve seen in the online coaching space.
If you want to:
- Clearly communicate your coaching (without sounding robotic or generic)
- Help your clients stay consistent with healthy eating
- Build trust, boost engagement, and finally feel like your content is doing its job
- Attract aligned clients—and feel proud of what you’re putting out there
Then what I’m about to share will shift everything.
Because the truth is…
There is one resource that pulls all of this together:
Healthy Recipes
Yep. Recipes.
Not just because they’re beautiful or educational (although they are).
But because they let you take everything that’s in your head—your knowledge, your coaching philosophy, your nutritional expertise—and package it in a way that your clients and audience actually understand.
But not only that, when used the right way, recipes also become:
- Coaching tools
- Social proof
- Lead magnets
- Engagement boosters
- Revenue generators
And there’s zero need for overwhelm. You don’t need a huge following. You don’t need a website. You don’t need a marketing team. You just need a system that helps you show up with clarity and confidence.
That’s exactly what the 5-Part Visibility System delivers.
This is the approach we use inside our Growth Lab at Exceed Nutrition. It’s helped thousands of coaches simplify their content, scale their business, and finally feel like they’re doing what they were meant to do—without performing or burning out.
Let’s break it down...
Strategy Reveal
Below, I'll show you how you too can receive all of the benefits that one simple resource can bring to your coaching business.
Strategy 1 of 5
Use Recipes to Deepen Your Client Results
We’re starting with the most obvious—but most underused—strategy.
The fastest way to build trust and credibility online? Deliver better results offline.
And that starts with your current clients.
When you give your clients ready-to-use, high-protein recipes that align with their goals and lifestyle, you help them take immediate action. You’re not just “telling them what to eat”—you’re giving them tools to succeed on their own.
This one move:
- Reduces confusion and friction with food choices
- Improves adherence and consistency
- Increases client satisfaction, which boosts retention and referrals
Here’s the truth:
Most coaches overwhelm their clients with too much too soon. But when you hand them a small library of easy, goal-aligned meals—complete with photos, portions, and simplicity—you’re giving them options, not pressure.
You’re helping them win early. And when your clients win, they tell people.
That’s how retention improves. That’s how referrals happen. That’s how reputations grow.
It’s not about more features. It’s about more follow-through.
Start by sharing a recipe in your next check-in email, coaching portal, or client group. That one recipe might be the thing that makes your coaching feel “next-level.”
More impact. Less effort.
Let’s move on to strategy 2...
Strategy 2 of 5
Turn Recipes Into a Premium Coaching Upgrade
You want to get your clients results—and you want to grow your income while doing it. Healthy recipes can help you do both.
Here’s what we know: Clients who receive consistent nutrition support (alongside their fitness or wellness plan) stay longer, refer more often, and pay more.
Why?
Because they feel more supported, more confident, and more likely to succeed.
That opens the door to creating a simple, scalable “upgrade” offer inside your coaching business.
There are two powerful ways to do it:
#1. The 'Do-It-Yourself' Upgrade
This is the most straightforward model to follow if you want to create a quick and passive form of new income from healthy recipes.
Here you would charge your existing client base a small extra fee each month to access your healthy recipe resources on a monthly basis.
The goal with this type of "upgrade" is to provide your clients with a little bit more of what they need to achieve their goals in a quicker space of time.
Reread that highlighted section again.
(It’s literally the “secret” to selling health and fitness products).
You’re not selling information. You’re selling implementation.
For your clients, it’s a no-brainer: a small monthly fee for resources that make healthy eating easier.
#2. The 'Done-For-You' Upgrade
Want to raise your rates or position yourself at a higher level? Add a layer of personalization.
Offer monthly recipe bundles plus a bespoke nutrition plan, tailored shopping list, or personalized meal map that aligns the recipes with their goals.
Now you’re delivering a high-value, high-touch experience—without needing to create more content from scratch.
The result?
Recurring revenue. Clear value. Better results. And coaching that feels elevated.
Your next level isn’t more clients. It’s more clarity and structure around what you already offer.
Let’s move on to strategy 3...
Strategy 3 of 5
Use Recipes to Grow Your Social Following & Website Traffic
Want more people to find you, follow you, and eventually buy from you? Give them a reason to stop scrolling. And few things do that better than food.
Recipes are consistently the highest-performing content across every channel I’ve tested—email, social media, blogs, even search engines.
Here’s what happens when you start posting recipe content:
- Engagement goes up (likes, saves, shares, comments)
- Click-through rates increase on your emails and stories
- You create SEO-friendly content that brings people to your site—organically
Think of your content like a conversation starter. A clear, helpful recipe post is easy to consume, builds trust, and shows your audience what working with you actually looks like.
Better still? It doesn’t require dancing, trending audio, or reinventing your brand every 3 weeks.
Here’s a simple strategy that works:
- Publish one recipe blog post per week
- Share it across your social platforms using educational captions
- Include a strong call-to-action: save, share, or visit your link in bio
It’s repeatable. It’s scalable. And it creates a content rhythm that grows your audience without burning you out.
Let’s move on to strategy 4...
Strategy 4 of 5
Use Recipes to Grow Your Email List
Your email list isn’t just a list. It’s your business insurance policy—the one thing you own outright, and the most powerful way to nurture real relationships with potential clients.
And healthy recipes are one of the easiest, highest-converting ways to grow it.
Why? Because they’re:
Instantly valuable
Easy to consume
Shareable and evergreen
Here’s how to make it work:
Create a simple freebie—like a healthy recipe ebook or PDF—offering 5–10 high-protein, beautifully formatted recipes that your ideal client would love.
Pair it with a lead capture form and start promoting it everywhere:
In your Instagram bio
At the bottom of your blog posts
In your email signature
Inside client groups or challenges
Not only does this grow your list fast—it also builds massive trust. Because when someone downloads your free recipe resource, they’re saying, “Yes—I want your help. I trust your guidance.”
And once they’re on your list? That’s where the magic happens.
You can follow up with:
More recipes
Coaching insights
Testimonials
And eventually, a clear invitation to work with you
That’s the foundation of real, sustainable client growth.
Next up—how to turn that attention into paying clients...
Let’s move on to strategy 5.
Strategy 5 of 5
Turn Attention Into Paying Clients
The truth is, visibility without conversion is just noise. You don’t just want likes or downloads—you want people enrolling, paying, and getting results. And this is where most coaches get stuck.
They’re showing up, sharing good content… but they’re not making clear, confident offers.
Recipes give you a powerful entry point to start that sales conversation naturally.
Here’s how to do it:
- End each recipe post with a strong, relevant call-to-action (DM me, download my lead magnet, join my list)
- Use your email list to deliver consistent value and offer a next step
- Build a “content ladder” that leads from free recipe → $29 meal plan → monthly coaching membership
Each step gives more value. Each step filters for readiness. Each step builds trust.
The result?
Warm leads. Low-pressure sales. And offers that convert—because your audience already knows your content works.
This is how you finally shift from posting into the void… to running a business that actually grows.
Because content isn’t the goal. Clients are.
And when you’ve got systems that turn content into clients? That’s when coaching becomes a career, not a side hustle.
This simple system is the foundation of how healthy recipes can make nutrition coaching easier, more effective, and more profitable—without needing to work more or do more.
What makes it so powerful isn’t complexity. It’s clarity.
You don’t need to do all five strategies at once. Pick one. Implement it. See the benefit. Then try another.
Each one moves your business forward. Each one builds momentum.
And the more consistently you apply this system, the more your coaching becomes visible, valuable, and in-demand.
Ready to Put This System to Work?
You’ve just discovered my 5-Part Visibility System — the same strategy helping thousands of coaches go from “just posting” to actually growing.
Now it’s time to take action.
That’s why I’ve created the Free Visibility Starter Pack — your done-for-you toolkit to start implementing the system today.
Inside, you’ll get:
- Includes ready-to-share healthy recipes, nutritionist-approved, and beautifully formatted. Use them in marketing emails, lead magnets, or social posts to instantly boost credibility—without writing a word.
- Get scroll-stopping recipe REELS that showcase your recipes and elevate your brand—ready to post with captions, no filming or editing required.
- Post clean, branded recipe images that make your feed look polished and professional—because blurry food photos don’t build trust.
- And a step-by-step walkthrough of this 5-part system in e-book format.
You don’t need to figure it all out yourself.
You just need to take the first step — with the right tools in hand.
This Visibility Pack Is FREE for a Limited Time… Claim Yours Now!
Soon, this tool will be locked inside The Coaches Growth Lab (paid members only).
Right now, you can access it 100% free… but only for a limited time.
Enter your email below to get instant access now!
Thanks for reading this letter…
I've mentioned a few things that should have your mind racing.
My goal was to "reframe" some of your reality about how one simple resource can take your coaching business to the next level. No matter what stage of business you are at.
If you don't consider yourself an action-taker, this isn't for you... And I would recommend you pass on the opportunity to grow your business.
But, if you are an action-taker... and you want a new way to get all the clients you need... you may find this to be one of the most exciting and profitable resources you ever access.
Enjoy,
– Ru Anderson
CEO, Exceed Nutrition
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