Build your entire meal plan system in 5 days.
If your meal plans are taking too long, this fixes it.
Use the 7-day free trial to go through the challenge, where you’ll rebuild your entire meal plan workflow in 10 minutes a day.
- Build 3 client-ready meal plans you’ll reuse every week
- Create 3 niche cookbooks to sell or give away
- Generate a lead magnet to attract new clients
- Map out your next 12 months of content
Most coaches finish Day 1 in under 2 minutes.
Join 43,000+ nutrition coaches already using Exceed.
Founder
I built this because coaches are wasting hours on meal plans.
15 years in. I’ve been where you are. The coaches winning right now aren’t working harder. They built the system once.
That’s what these 5 days are for.
Ru Anderson, Founder
You don’t have a knowledge problem.
You have an output problem.
And output is what grows your business.
Plans take too long.
Content never gets posted.
Lead magnets stay half-finished.
Everything lives in drafts.
This challenge fixes that in less than 10 minutes per day.
Real assets, not theory.
You’ll use these immediately.
Go from a blank screen to a 3-tier meal plan library.
Create your “Signature Look” and lock it into the system.
3 distinct meal guides to use as “bonuses” or products.
Use for lead generation to get more clients.
Map out your next 12 months of “Monthly Recipe Drops.”
Coaches are already building plans in minutes inside the Lab.
In 5 days, you’ll rebuild how you create and deliver client plans.
Not by watching. By doing.
Each day takes ~10 minutes.
The Machine Test
Build 3 real plans (in minutes).
See how fast this can actually be.
The Brand Upgrade
Make them look like your brand.
Everything you send looks consistent and professional.
The Go-To Build
Stop building from scratch forever.
Three high-value guides you can sell or give as bonuses.
The Lead Magnet
Turn it into a lead magnet.
Something you can actually use to attract clients.
The Content Calendar
Lock in your system.
Pick a theme, hit generate, ship it. No more wondering what to post.
All 5 days unlock at sign-up. Move at your pace.
This is not a course.
You’re not here to learn.
You’re here to finish.
By Friday, you’re done.
You’ll have:
- 3 finished meal plans
- 3 templates you can reuse
- A lead magnet ready to send
- A system that takes minutes, not hours
This isn’t theory. You’ll leave with real assets.
Most coaches complete Day 1 in under 10 minutes.
3 plans built before most people would even start one.
Stop rebuilding the same plan.
Build it once. Use it forever.
The challenge is free.
You start with a 7-day Lab trial.
Cancel before 7 days and you won’t be charged. After that, the Lab is $29/month.
It’s already working on real clients.
If your last meal plan took more than 20 minutes, start here.
Day 1 takes 10 minutes.
Start Free Access Free to join. Includes 7-day Lab access. Cancel anytime.Before you start.
Will I be charged?
No, unless you keep the Lab past day seven. The challenge runs inside a 7-day free trial. Cancel anytime from your account, no charge, no questions.
Can I really finish in 10 minutes a day?
Most coaches do Day 1 in under 10 minutes. The challenge is built for speed, not study. You’re using the tool, not watching lectures.
What if I miss a day?
Each day stays unlocked. Move at your pace. Some coaches do all 5 days in a single afternoon. Others spread it across 2 weeks. Both work.
Do I need design or software skills?
No. Everything generates inside the Lab. Click, customize, export. If you can use a Google Doc, you can finish this challenge.
What happens after the challenge ends?
You keep every plan, template, and lead magnet you built. The Lab keeps working as long as you’re a member. Cancel and the assets are still yours.
Is this for new coaches or established ones?
Both. The Day 3 templates work whether you have 2 clients or 200. New coaches get a starting system. Established coaches stop rebuilding from scratch every week.