Strategy 3 of 5: Grow your social media following & website visitors
In this modern world, it’s essential for every trainer or coach to create a number of online assets.
Two of the most important assets you are likely to create are your website and social media platforms.
No matter what your fitness business is, a well-constructed website and social media presence will build more ‘know, like and trust’ with your prospective clients, and therefore make your fitness business more successful.
These important assets should therefore impress your potential clients, tell them more about you, your services and how to get in contact.
Every trainer and coach will benefit from having this information on the World Wide Web.
I’ve been posting healthy recipe blogs on my website and social media pages for years now, and it never stops surprising me how popular they are.
In truth, healthy recipes are my most popular online content.
They also get the most likes, comments and shares on social media platforms.
Recipes drive the highest click-through rates in emails and they quickly climb the ranks in Google search to help bring more potential clients right to my doorstep.
From a business perspective, your social media platforms and website have a sole purpose of helping you constantly publish fresh relevant information that helps people get context about you and how you can solve their problems.
By simply publishing one healthy recipe to your website blog each week, and then using your social media platforms to drive traffic to that new blog, you will see your fitness business grow.
(If you don’t have a website then you can simply post the recipe image, methodology and ingredients list directly onto your social media profiles).
Now here’s the important part to know:
We are doing all of this to encourage engagement.
Engagement drives sales.
Healthy recipes do exactly this.
Now that you have a super engaged audience, you can rapidly grow your list of prospects (those who would be interested in your products or services).
How do we do this?
Using healthy recipes of course. 🙂
Don't have time to read the whole guide right now?
No worries. Let me send you a copy along with the unbranded client recipe pack so you can read it when it’s convenient for you. Just let me know where to send it:
